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What is Search Engine Optimization (SEO)?

Moz.com | 2016 What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your […]

7 SEO Tweaks to Improve Your Content Before You Hit Publish

Search Engine Journal | January 28, 2017 Every digital marketer knows just how difficult it is to produce high-quality content. You research content ideas, consult subject matter experts, jot down outlines, and sweat over each and every line to put something useful and powerful into the world. Then you hit the “Publish” button — and […]